Jake Riffel

Marketing Professional

I’m a marketing strategist and designer who blends brand strategy, compelling design, and data-driven insights to help organizations stand out and connect with their audiences. My experience spans higher education, state government, and freelance creative work. I’ve led website redesigns optimizing for SEO and UX; email, print, social media, and SEM campaigns; and developed cohesive branding for small businesses. Skilled in Adobe Creative Suite, Figma, Google Ads & Analytics, and all major CMS platforms, I bring creativity, adaptability, and a results-focused mindset to every project.