Writing to your target audience, search engines, and AI.
DU College of Arts, Humanities & Social Sciences Newsroom
Serving as a content and copywriter on the marketing team for the College of Arts, Humanities & Social Sciences, I consistently write material for the web and social media designed to capture and retain our target audiences’ attention and optimize for search engines and AI models, all while maintaining consistent brand tone and voice. To read some samples of my work, click the buttons below linking to articles I’ve written for the college.
The Brinker
Brand Development Guide
As a sample of the final product you can expect from my services, I have created a brand development guide for a fictional start-up company, The Brinker Bierhaus. The purpose of the guide is to instruct marketing and communications teams on proper logo usage, typefaces, color palettes, and brand tone & voice to achieve a consistent identity across all marketing materials. To download the example guide, click the button below.